Who says there is nothing new to say about toothpaste? A toothpaste maker now tells me that there is nothing non-veg about their product. This immediately takes my mind to images of other toothpastes using minced meat, chicken legs and fried fish in their tubes. I will never look at a tube of toothpaste the same way ever again.
This has led to a movement of sorts. A movement by producers to make up stuff about their very ordinary product so that it stands out in the market. If this trend catches on we could have supermarket shelves filled with shoes that cannot be poured out of a bottle; shirts that were not worn by jungle men and rice not grown in the Empty Quarter. As all the consumers know, these are major qualities one should look into before making a purchase decision. And if they don't, the ad man will tell them. Here are a few more :
Soft drink that have not killed fishes : This is because no fish would touch a drink with a fishing pole. Even though strictly true, what the advertiser really means is that the drink is not for fishes, neither is it likely to interest anyone in the animal kingdom, including man. The plant kingdom on the other hand might embrace it with open arms as a nutrient supplement.
Books that have not been written by Stephenie Meyer : This is a major selling point of many books. You will be surprised by the number of books that are not about diamond studded vampires.
Soft toys that are not made from insides of farm animals : In fact no toy is made from insides of animals. But by frankly confessing to it, the toy maker gains advantage over others who will have to sell toys under the suspicion that they are using the insides of farm animals creatively.
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