Thursday, February 18, 2010

Valentine's Day was invented by Hallmark

........and so was Father's and Mother's Day.

Men of history might say Valentine's Day had more to do with a Catholic dude, some soldiers, a hot babe and a box of chocolates.....or maybe it was a love letter, but we all know it was cupid in Pierre Cardin diapers who gave the Hall brothers this gold mine of an idea in the early 1900s. 1500 years of civilization has turned the death of priest into a billion dollar industry. Imagine how pissed the men and women of the Christian faith will be. While they are marking a saint's day by a few prayers, the rest of the world is busy copulating. Now this is not a rant about the same old thing you've billion of times over, "Why only this one day", "V-Days overrated" and the like. It exists, not much one can do about it. Enjoy it if you want, don't if your not interested. I couldn't be any more indifferent to the day itself. Much more fascinating is how Hallmark has widened the field of love from parents, grandparents, sibling and children to neighbors, partners, ex-partners, employers, ex-employers, employees, ex-employees down to the family dog. One can list down close to a dozen of such 'Hallmark Holidays'. What Hallmark has in fact done is turn a simple gesture of love to a socially abiding ritual, with men at bearing most of the brunt. Men on an average spend USD130.34 on V-Day gifts compared to USD65.94 by women. Its even gone as far as a woman turning down a poor blokes marriage proposal coz he showed up on the 14th of Feb without a rose and a teddy. Now I am in no way suggesting women should spend the same or its unfair on men. The male species is expected to express his affection for his female counterpart and go that extra mile, be it by doing the ballet or spending a 130 bucks on a box of chocolates. Its how Hallmark profits from the human condition. Which made me wonder of instances when businesses stood to gain at the others expense. The current financial crisis and events leading to it for example. Not that other peoples misery is their business model. They are somewhat like undertakers, they don't go around killing people but dead people are good for business.

Links List :

1. Birds of Paradise from BBC documentary Planet Earth Episode 8 - Jungles

2.Freakonomics Blog by Levitt & Dubner titled Who Benefits From The Sub Prime Crisis dated 4/2/2008

1 comment:

  1. ...very very well written dude!..ur first post was ok and technical...it served the purpose enough...and i know im supposed to be loking technical stuff more...but this was written in a very interesting and funny way...and somehow i enjoyed reading this more...its nice n funny!keep up the writing style!:D...and keep up the good work...i like the variety:)...looking forward to more posts...

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