Monday, March 29, 2010

Up, Down, Sideways, Don't Care as Long as it Loads.........

There might not be survey proving this theory, but I guess the most common verbs in the recent centuries would have been 'work' and 'love'. The former is a result of the Industrial Revolution, the latter Karan Johar's bidding. We also breath, eat, brush, drive and do a host of other things, but those two words somehow sum up two distinct ages of man. Now another word has entered our language that says more about our current status than any other; 'download'. Its a strange word, after all when ever has loading suggested a direction. But logic was never a strong point of wordsmiths.

So now you can download your daily newspaper, information on you favorite movie star, prices of stuff you want to buy, and practically everything else. For years mobile phone manufacturers have wondered how to turn dead time into their profit, and now they have an answer. You download games when you have nothing else to do. Traveling on a train, what better way than a game to discourage neighbors from getting too friendly? When phones begin to multi-task, we need to do the opposite.('Anti-task'?) The word hasn't been invented yet but remember, you read it first here. 

Soon we will have phones which activate another phone to download games. All those centuries ago, Archimedes boasted ' Give me a lever long enough and a place to stand, and I can move the earth.' Today he will ask for a mobile and a clear line, and he will download anything. "Don't speak to your friend, download him," manufacturers will say, and for the price of a local call you can shake hands with the person you are calling. Of course, if you get a wrong number or download someone who is having a bath there will be trouble, but someone will discover a way to upload these mistakes soon enough.

Sunday, March 28, 2010

Airtel vs. Docomo

Currently on Indian TV airwaves are two set of ads, which are alarmingly similar, except for the fact that they are actually quite different. They teach us how to kiss lecturers bottoms, break-up with girlfriends, manipulate fathers, stand up for friends, the lot. And all that just to prove who offers a better mobile network service. To know what I'm talking about, follow the links below.

Airtel

Docomo

Now this in now way is a debate on which is a better service provider. I don't really care. What interests me more are the two different paths chosen by two different companies to talk to the same bunch of audience, 17-25 year olds. Airtel uses Sharman Joshi and his likable charm. Tata for its Docomo campaign chooses an unknown group of pretty boys and girls. Unfortunately for Tata, their ads fail to connect. Yes you do give a chuckle when its on, but they don't make you smile. The Docomo ads stars are people who run remote controlled car races in parking lots, who break-up with cute looking girls at the sight of  hot leggy chicks, have friends who own convertibles. Not something I and many of you do. And that's what Airtel does better.You actually relate to Sharman and his situation in these ads. No, I correct myself. You and I have been in the same situation before. You HAVE buttered your lecturer, you HAVE extorted your father for extra cash, you HAVE pulled off the shopkeeper con with your mom. And I'm fairly certain if you haven't dealt with a difficult sibling of your girlfriend/boyfriend, you certainly have seen friends do so. Because of which I smile every time I see the Airtel ads. And that is essential for a campaign. The best of the ad campaigns have achieved cult status because, among other things, they in some way or the other appeal to the audience. Energizer, Coke, Nike, Apple and Volkwagen all did that, in their own diverse and interesting ways. And with Sharman Joshi, so does Airtel.

Which campaign does better in pulling crowds or retaining their existing customers is another story all together. Only time will tell. Me though, I'm happy my Airtel connection for now.

Tuesday, March 23, 2010

The Curious Case of Jenson Button.......

Jenson Button has made it a habit of never being at the right place at the right time. His move from Brawn, where he was World Champion, to the McLaren Mercedes team doesn't seem to be working for him - as of yet. Which makes his title defense that more of a challenge.

Unfortunately for Button, credit for his wins has, more often than not, gone to the car he drives rather than his set of driving skills. On the other side of the same coin though, Button has progressed up the ranks of motor-racing winning the one odd race, in highly underpowered or aerodynamically inefficient cars. In his first nine years of Formula One, he had only 15 podium finishes. He had to wait for six years to record his first win. It is not that he lacks the skills or is slower than his rivals. On his day he can outrun any of the other drivers, provided he gets a perfect car. Without a perfect car, Button struggles. THAT has been made pretty obvious throughout his career. And this very fact is what makes the 2010 Formula One season a huge challenge for McLaren and its all-English line-up. Because his team mate, Lewis Hamilton, has been backed by McLaren ever since his teenage years as their protege. And both have very very different driving styles. Hamilton likes a twitchy car with a loose end, Button likes a more composed car. Can a team come up with two cars to suit two opposite driving styles of their drivers? Or are they going to prefer one over the other? And it is fairly obvious who will be the 'special one'. McLaren insist they treat both drivers the same. But McLaren's past with Alonso, Alain Prost and David Coulthard begs to differ.

So what made Button leave Brawn? Two factors actually. His desire for a pay rise and Mercedes desire to field an all German team to win this years F1. After the 2009 season ended, Mercedes purchased Brawn GP, a move which made no real sense. While Honda, Toyota and BMW have left F1 citing the recession and high costs of racing, Mercedes went ahead to run not one but two teams - Vodafone McLaren Mercedes and Mercedes GP Petronas. Issue is, Merc can't weasel their way out of the McLaren deal until 2015 so they are stuck with them, and according to the Germans its cheaper to race now than it was in 2008. Their choice of drivers too made no sense either - except the fact that both are German. They brought Schumi out of retirement and chose Nico Rosberg, who in his four years has done nothing to prove he is part of the elite clan.

In the meantime Button,  after winning the 2009 championship, was looking for a pay rise. Back in 2008, Honda pulled out from Formula One. Button was left with no car. The samurai had no master. In came Ross Brawn with a management buy-out of Honda, created Brawn GP and offered Button the job as lead driver in a highly competitive Merc powered car. The catch - Button was to take a pay cut. With no choice, Button took the deal. But after winning in 2009, his market value increased. And so did his desire to get a raise. And that didn't fly well with ze Germans. Eventually, they let him go.

So how will this season turn out? Exciting I pray. F1 2010 has new rules. New rules mean new tactics. I'm looking forward for more over-takings and down to the wire finishes. That's how F1 should be. In those terms the Bahrain GP did disappoint. I don't really care much for Schumi's return. To me no German can match a Scandinavian's skill, (have you ever heard of a Deutsche Flick? NO!! Coz there is no such thing. There is however something called the Scandinavian Flick)  a South American's daredevilry or a Brit's passion for the sport. And since my favorite Kimi 'Iceman' Raikkonen has left F1 for WRC, I  wish Button does good. And I really really hope McLaren finish this season with a 1-2 win.

How to manipulate markets in 10 minutes......

Excerpts from Michael Lewis's Liar's Poker:

Trading money was none the less trading. It required at least one iron testicle and the same logic as bond trading. One day Dall was in the market to buy (borrow) $ 50 million. He checked around and found the money market was 4 to 4.25 percent, which meant he could buy (borrow) at 4.25% or sell (lend) at 4%. When he actually tried to buy $50 million at 4.25%, however, the market moved to 4.25 to 4.5. The sellers were scared off by a large buyer. Dall bid 4.5. The market moved to 4.5 to 4.75 He raised his bid several more times with the same result, then went to Bill Simon's office to tell him he couldn't buy money. All the sellers were running like chickens.

"Then you become the seller", said Simon.

So Dall became the seller, although he actually needed to buy. He sold $50 million at 5.5%. He sold another $50 million at 5.5%. Then as Simon had guessed, the market collapsed. Everyone wanted to sell. There were no buyers. "Buy them back now", said Simon when the market reached at 4%. So Dall not only got his $50 million at 4% but took profit on the money he had sold at higher rates. That was how a Salomon bond trader thought. He forgot whatever it was he wanted to do for a minute and put his finger on the pulse of the market. If the market felt fidgety, if the people were scared or desperate, he herded them like sheep into a corner, then made them pay for their uncertainty. He sat on the market until it puked gold coins. Then he worried about doing what he wanted.

Wednesday, March 17, 2010

Ban the Bores......

The whole of the Indian fashion industry is up in arms. This because the Information and Broadcasting Ministry decided to ban FTV for airing topless models. Had they made the ruling because the content was boring, they might have had everyone's gratitude. It would not have been cultural arrogance then, but merely a friend suggesting what shows to avoid. This censorship, however, meant that even people who have never heard of the channel, or never actually watched it, began to miss it. That is the power of censorship - it can make you miss things that you never ever thought even existed.

In a way censoring boring content makes real good sense. Morality, or emotional disturbance or political incorrectness should no longer be the basis of censorship. Rather, it should be based on the sheer inability of material to entertain or inspire people. With that in mind the first piece of 'entertainment' that should go is Kuch Kuch Hota Hai. Making song and dance, fist fights and car chases about love stories, I can bear. And even if the movie has none of those, I would still appreciate it. Before Sunrise and Before Sunset for example. But if KKHH was love, no wonder most of the people I know are opting for arranged marriages. And here's the disturbing part. The movie was watched by more people and won more awards than the others. So much for my taste in movies.

This brings me to an interesting observation. Its fine when you like the movies everyone likes. Or dislike movies everyone hates. But its far more interesting to discuss movies which you loved but everyone else hated, or the other way round. The Aviator for instance. Along with Scarface,  I Am Sam, Avatar and My Name Is Khan. Aviator and Scarface were far too long, I Am Sam was just like it's Bollywood cousin, Main Aisa Hi Hoon, completely pointless, I appreciate Avatar more for its use of technology to tell a story, not much for its story telling, My Name Is Khan came too late to the 'Muslims in post-911 world' scene and didn't do or say anything new what previous movies such as Shoot on Sight, Traitor and the like did or said. So why not ban them. Along with FTV of course.

What do you say?????

Why does NASA launch space shuttles from such a weather-beaten place?

http://www.scientificamerican.com/article.cfm?id=space-shuttle-weather-florida

Monday, March 15, 2010

Mayday-Mayday-Mayday......

After four posts I'm kinda struggling to come up with a fifth one. Which is why I ask you to help me out a bit. You've seen the my previous posts and the utter lack of a unifying theme among them. So any idea will do......the floors all yours folks!!!!!

Monday, March 8, 2010

The world is as real as Middle-Earth......


In 2007, a panel under the United Nations won a Nobel Prize for a report which suggested, among other things, that the Himalayan glaciers would melt away and completely disappear by 2035. Half of the world's population lives off rivers stemming from these glaciers; The Yellow River, the Yangtze, the Indus and the Ganges. So when a report wins a Nobel Prize for saying that more than three billion people will wake up on January 1, 2036 and not be able to take a bath, heads are bound to turn and eyebrows will be raised. Then in January 2010, The New Scientist magazine said that the magic number 2035 had no scientific backing. So where did the number come from?

Tracing it backwards it came from a World Wildlife Fund report from 2005 named 'An Overview of Glaciers'. But these panda huggers won't just put in any number without getting their science right. True. They got it from a 1999 New Scientist article by Fred Pearce titled 'Flooded Out'. So a pop science magazine must have done its homework before announcing doomsday. It sure did. They contacted Syed Hasnain of Jawaharlal Nehru University in Delhi, the chief author of the International Commission on Snow and Ice and asked him a few questions and he happily obliged. But now he says that he was simply speculating and did not do any actual scientific research. And that's what the whole fuss is all about.

Which brings me to my main point. Al Gore tells me that the internal combustion engine and CO2 is what is causing global warming, Levitt and Dubner say that its not carbon dioxide but methane from cow farts that's baking the planet. Then Sir Ian Rankin in his book, Doomsday Just Ahead tells me that its neither of the gases that are the culprit but that the last Ice Age was caused by polar shifting and that it is happening again. And when it does happen again, the North Pole will be in Timbuktu, the equator will be Poland and the South Pole will be in Ouagadougou. Leonardo Di Caprio tells me that buying a Prius will allow me to enjoy barbecues at Jumeirah beach because it will stop Greenland from melting and thus not flood the low lying areas and then Jeremy Clarkson tells me that there is no point of buying a Prius because all the pollution caused by mining the nickel for the car battery, processing it, shipping the processed nickel to Japan and then shipping the finished product to the point of purchase will already have melted Greenland to the size of the Vatican City and I can't have that barbecue anyway. And everyone says that they made all these statements on a sound scientific and empirical basis. All this makes no real sense. Its like saying 1 + 1 equals Paris Hilton. One can't wait to conclude that this is, in fact, all being made up.

Which makes me wonder what other part of past, present and future has been made up and have been accepted as norm because no one asked questions?
In 1993, a U.S. soldier's body was dragged through the streets of Somalia in what was considered American military's biggest fiasco. President Bill Clinton called it America's 'darkest hour'. But director Ridley Scott has converted that into one of America's brightest hours in Black Hawk Down. Its only our imagination that limits us. It leaves little to wonder why Hasnain made his numbers up. Once we start re-writing history, now and the future, it is fun.

Historians have been telling us for decades that Babur founded the Mughal dynasty, but in fact what he actually did was discover the laws of gravitation. Asoka was the first important leader of a political coalition. Later, as we all know, he won the junior Wimbledon, and his brothers Vijay and Anand lost in the doubles semifinal. Vijay went on to become a great commentator while Asoka went on to become a terrible movie.

There is another silly rule which says the area of a circle is pi times radius squared. Off with that rule: henceforth, all circles shall have the same area. And while on the subject, let us decide that action and reaction need not be equal and opposite. That is Newton's third law of motion, and we have been following it for too many years. It is time for a change. Maybe one or the other, equal or opposite, not both simultaneously.

Why stop at that? Let us make up geography, physics, chemistry, the lot. Too language English the maybe.

Tuesday, March 2, 2010

Toothpaste or Shepherd’s Pie........

Who says there is nothing new to say about toothpaste? A toothpaste maker now tells me that there is nothing non-veg about their product. This immediately takes my mind to images of other toothpastes using minced meat, chicken legs and fried fish in their tubes. I will never look at a tube of toothpaste the same way ever again.

This has led to a movement of sorts. A movement by producers to make up stuff about their very ordinary product so that it stands out in the market. If this trend catches on we could have supermarket shelves filled with shoes that cannot be poured out of a bottle; shirts that were not worn by jungle men and rice not grown in the Empty Quarter. As all the consumers know, these are major qualities one should look into before making a purchase decision. And if they don't, the ad man will tell them. Here are a few more :

Soft drink that have not killed fishes : This is because no fish would touch a drink with a fishing pole. Even though strictly true, what the advertiser really means is that the drink is not for fishes, neither is it likely to interest anyone in the animal kingdom, including man. The plant kingdom on the other hand might embrace it with open arms as a nutrient supplement.

Books that have not been written by Stephenie Meyer : This is a major selling point of many books. You will be surprised by the number of books that are not about diamond studded vampires.

Soft toys that are not made from insides of farm animals : In fact no toy is made from insides of animals. But by frankly confessing to it, the toy maker gains advantage over others who will have to sell toys under the suspicion that they are using the insides of farm animals creatively.

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